The legal sector is flourishing with the legal blog, and one should know how to stand out in this sea of blogs. But this question is tricking many attorneys out there into not starting their blog in fear of a highly competitive industry. When people say content is king this means it literally. A report earlier quoted that most visitors are often converted into clients through visiting sites in search of helpful information.

Blogging can substantially increase your client intake and bring in countless potential clients and increase your credibility in the legal sector. What does blogging mean for your law firm and how is it gonna benefit your practice? In this world full of activities that take place online, almost all potential clients try to take self-help by such blogs.

If you are wondering what a legal blog is and how you can start one and have boundless questions about blogging then this blog is for you. But first, we would start with some basic questions for better understanding

A blog is online informative content which is a short “weblog” which have valuable, engaging, and entertaining written material for their audience. Bloggers ( people who write blogs) create and customize their content for specific audiences according to their needs 

Legal blogging is creating content for the targeted audience which comprises a potential audience. This type of written content includes topics that create value or be helpful to your audience.

Why should lawyers be blogging?

Blogging is one of the major parts of any marketing strategy and there are countless reasons why a law firm should start their legal blog and make a consistent habit to publish regular blogs. 

Here are a few main reasons why one should start their blog 

  • Legal blogs help to establish credibility 
  • The legal blog is a great source to attract clients 
  • The legal blog is an opportunity to serve the community
  • Register Your Domain Name 

Deciding your blog domain is an important decision for you and your law firm. Try to start as early as possible and come up with a name that is related to your legal sector. For choosing the domain name relevance, your personality, subject matter, and your audience are the keywords that you should consider. 

There is a myth that there is no good dot com is not left, but with the correct research, you can find exactly what you need. Once you are ready with the domain name now you can register one domain registering websites for example something like GoDaddy.

  • Web Hosting For Your Law Blog 

Web hosting is where you keep all your data, it makes your website an actual working website with a domain name. Many options are available for web hosting since you have to deal with WordPress for content management. We prefer you choose a web host that deals with WordPress websites. 

There are countless web hosting sites and which one is better is a difficult question to answer but here are top web hosting, for premium choice WPEngine and for economy choice BlueHost is a good one.

  • Install WordPress In Your Law Blog & An Essential WordPress Plugin For Your Website. 

For installing WordPress in your law blog, you need to first install WordPress on your web host. Mostly there are different steps for every hosting site. For a better understanding of this procedure try going on your web host server’s website. 
As WordPress is one of the widely used servers it provides you with thousands of web plugins, which can help you advance the functioning of your law blog. Put plugins with caution as if they are not properly managed and done by developers it might cause a malfunction in your website.

Well, list down some of the basic yet good plugins for your website. 

  • Yoast SEO – Yoast SEO is a blog that allows you to see if your blog is well optimized in terms of SEO.
  • Contact Form 7- Contact Form 7 is a plugin that allows you to create contact forms for free
  • Sumo Me- Sumo Me is a plugin that allows you to see and add your social sharing website and it’s free.
  • WP Sitemap – WP Sitemap is a plugin that helps you to create an HTML sitemap and it’s also free.
  • Monster Insights – For google analytics Monster Insights is a free WordPress plugin that allows you to add a google tracking script for your website.
  • SEO Checklist For Your Law Firm

To make sure that your blog reaches the audience you targeted and your efforts are not gone in vain, it’s vital to have your blog properly SEO optimized. SEO means that your blog is stuffed with the right keywords, with proper meta titles and descriptions but SEO also goes beyond that. 

Set up your google analytics to see the results of your efforts in addition to that you can see who visited your website from what area and much more. Optimize your URLs, in short, it means that you won’t keep your URLs short. Organize your content with proper organization, make categories if necessary. Stuff the right keywords but not many. Too many keywords can make your website ineffective. 

  • Set Your Goals 

Before starting a legal blog one must have thought about what they want to achieve, it’s crucial to set goals before starting something new to see the results. Set goals like you want “x” number of new clients through your blog. Setting goals is important but setting realistic goals is even more important.

  • How To Come Up With Effective Topics 

This one can be a bit difficult if you are blogging on a topic with a micro-niche. As a blogger you have two audiences 1; your peers, lawyers who practice in your field 2; your potential clients. While a few blog posts will be the same for both audiences but most of them will vary for different audiences.

Do detailed research for other legal blogs before short-listing your topics you’ll find some inspiration, leverage on generic questions from clients, the best way to find the perfect topic for your blog is to find a problem your clients are going through and then provide a generic and valuable solution for your clients in your blog.

Summing up

Blogging is something that doesn’t boom all of a sudden it takes consistency and effort to give the best results. One of the main reasons attorneys don’t start their legal blog is because of the time and competitive blogging world. Blogging reaps much more benefits than the actual efforts. Blogging reaps much more benefits than the actual efforts. Blogging is one of the top reasons which bring in potential clients from the internet. Hope this blog will help you to start your legal blog and set it up smoothly.