The legal industry is not as it was if speaking in terms of marketing their legal services, traditional methods are no longer working in the current tech trend. To gain the right potential clients and reach your targeted audience you need to advertise your law firm on the right platform. In an industry full of law firms you need the right strategies and tools to stand out and mark yourself as a leading and excellent legal service provider. Digital marketing does have its advantage but understanding the right strategies and implementing them is a task, but the question is where to start and how to start. Well LinkedIn advertising, LinkedIn advertising has the potential of making law firms reach their potential leads, create a brand image, and gain business.

LinkedIn has monthly users of roughly around 500 million, LinkedIn is one of the largest Social media platforms that host professionals all over the world through engaging content. Whether you are looking for employees or trying to find new potential clients, there is something for everyone.

In this blog, we are going to lay down all the basics of LinkedIn advertising from how to create an advertising campaign to all the basics like audience targeting, beneficial features in LinkedIn, etc. Keep reading if you are someone who wants to start their LinkedIn journey.

Getting started with LinkedIn advertising

To get started with your ads on LinkedIn, you’ll need to have a verified email address and LinkedIn account. For sponsored content and sponsored messages, you’ll need to set up a LinkedIn page for your law firm.

Understanding LinkedIn advertising goals 

Portraying a clear picture of your LinkedIn goals is crucial, at the very beginning ask yourself why are you running ads on LinkedIn, is it for more engagement, more reachability, and brand awareness. Linkedin advertising goals can vary according to your firm’s needs. A law firm can have enough clients but might want to increase its brand awareness. Having a clearer picture would be beneficial to move further with ease.

Determine your LinkedIn advertising budget

Moving forward with your LinkedIn profile and your goals, the next step would be determining your budget for LinkedIn advertising. Allocating the budget for your LinkedIn advertising should be part of your digital marketing strategy but if you are just investing in LinkedIn, it shouldn’t be complex or time-consuming. Allocating a small amount of budget towards your LinkedIn ads will give you are a clear picture of your finances. Start with small amounts such as $25. This way you can learn the ROI and how much money you need and can put in LinkedIn advertising.

LinkedIn audience targeting

One of the key benefits of LinkedIn is its ability to target huge demographics, they have such precise targeting that no other platform does better audience targeting for advertisement. You serve ads to the following 

Company

Advertisers can target industry, organizations, company connections, and also large metro areas, size, names, and followers. 

1. Location 

By this you can target a specific state, it should be easy for attorneys as most lawyers have only a state bar license. 

2. Demographics

By this advertisers can select and target specific gender and age of your audience 

3. Education 

When advertisers need to advertise a job posting then this feature is useful, to specifically target audiences from a particular field of study and even school they studied at. 

4. Job Experience 

Job experience is also a good option for promoting job posting, you can target specific job experience which you prefer for the vacant position.

5. Interest and Traits

This is a beneficial targeting for getting potential client leads for law firms as they can get them the same audience that shares similar interests.

Tips to create great LinkedIn Ads

An average person on LinkedIn sees approx 2000-4000 ads every day, the very step of a successful advertising campaign on Linkedin, to create ads that stand out. Here are a few universal tips to make your ads stand out.

  • Use high-quality images, prevalent images, and videos 
  • Video content attracts the audience as it’s easy to understand and highly relatable.
  • The content that you are putting ads on shows provide value in some or the other way, there are more chances that potential clients will click on the ads as it helps them. 
  • Include some time off form, newsletter, or sign-up form.

LinkedIn Ad placement options 

Sponsored Content 

Sponsored content pops up on regular LinkedIn feeds in the form of images, carousels, LinkedIn videos, or articles. These are the most versatile ads as it shows just like organic posts.

Text Ads 

These ads are only shown on desktops. Text ads are a great way to increase the reach of landing pages, you can also add a very small image but these ads are mostly text.

Sponsored Messaging

Sponsored messaging is similar to Facebook messenger; these messages perform like an email campaign. For sponsor messages, you need to pay per message regardless of who opens or not. They also have a limit so that advertisers don’t spam LinkedIn users.

Dynamic Ads

This type of ad targets users all over the profile and tends to show profile picture on the top, as its new feature, results are not so great, users tend to receive a lower CTR.

Digital marketing does need thorough planning and implementation whether it is LinkedIn or Instagram, LinkedIn advertising for law firms is the right platform as it caters the potential leads, is great for networking, and provides relatively low-cost advertising for law firms.

Advertising is highly trackable, easy to pause, and gives an impactful ROI. Hope this blog gives you enough motivation to hop on LinkedIn, use its advertising and benefit yourself with long going benefits.